I saw the commercial for Flat Earth chips and I agree with the positioning for this brand because, although I have never tasted this product, I believe that they are good, and it is a good thing that there is a product that is very delicious and nutritious at the same time. Plus, they have a half-serving vegetables and fruits in every chip. The target market for this brand actually love these chips because they come in a wide variety of flavors, such as Farmland Cheddar and Apple Cinnamon Grove,and they contain fruit and vegetable flavors.They are also very healthy for you because they contain a nice amount of nutrients, such as Calcium. If I would change the positioning for this brand, I would send out the message to consumers that Flat Earth chips are better for you than most other chips, and they are healthier for you. I liked the Flat Earth commercial and it was cute because the pig was flying out of the house with wings on its back. If this brand was positioned to college-going women, I would suggest that the company pay a visit to college campuses and set up booths with Flat Earth products and have college women try their products. This company should also put their products on college websities and put their brand products in college marketplaces on college campuses all across the country.
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