Ethics in Advertising

Today, there is plenty of advertising in society, like ads in magazines, tv, and the internet, that is ethical. Some of today's advertising in society is also unethical because it tends to target

certain groups of individuals-like children and teens-for manipulative reasons. For example, some clothing brands such as Levi's, L.E.I., and Apple Bottom jeans have celebrates such as Jessica Simpson and models such as Tyra Banks modeling their low rise jeans just to get

teenage girls to buy their jeans. This could be a good thing, but it is also unethical because when these celebrates model jeans brands such as L.E.I. and Apple Bottom, it could also makes them look a sex symbol and very distasteful. The same is for when certain catalogs such as

Victoria's Secrets and Adam's and Eve's displays their lingerie in magazines and billboards and encourages teenage girls to buy thier lingerie.

Some of the other advertising out there in society that is unethical lies in the movie and sex industry. Take some of the the movies like "Hustle and Flow", "New Jack City", and "Sugar Hill".

These kinds of movies promote violence and are very offensive, but sells and makes millions because a lot of teenagers want to be like and protray some of the actors in these movies. Some of the advertising used to encourage teens to buy music like hip hop and rap shows pictures of men dressed like gangsters and women dressed in thongs and very vulgar clothing. Although this kind of advertising sells because many teens buy this music to be like many of these rappers, it is very unethical because this kind of advertising portrays black men as bad role models and women as sex vixens and sex objects.

Lastly, teens are also targeted by the advertising of cell phones and ipods. There are many companies that sell cell phones and ipods, such as Sansung, that teenagers don't need, but these companies still advertise them on television and the internet to get teens to buy them, which increases the sales on cell phones and ipods. This is unethical because the companies that sell these cell phones and ipods are more concerned with their business than whether the phones or the ipods that they are selling to teens may become defective after they buy them.