Positioning for Flat Earth

I saw the commercial for Flat Earth chips and I agree with the positioning for this brand because, although I have never tasted this product, I believe that they are good, and it is a good thing that there is a product that is very delicious and nutritious at the same time. Plus, they have a half-serving vegetables and fruits in every chip. The target market for this brand actually love these chips because they come in a wide variety of flavors, such as Farmland Cheddar and Apple Cinnamon Grove,and they contain fruit and vegetable flavors.They are also very healthy for you because they contain a nice amount of nutrients, such as Calcium. If I would change the positioning for this brand, I would send out the message to consumers that Flat Earth chips are better for you than most other chips, and they are healthier for you. I liked the Flat Earth commercial and it was cute because the pig was flying out of the house with wings on its back. If this brand was positioned to college-going women, I would suggest that the company pay a visit to college campuses and set up booths with Flat Earth products and have college women try their products. This company should also put their products on college websities and put their brand products in college marketplaces on college campuses all across the country.

Ethics in Advertising

Today, there is plenty of advertising in society, like ads in magazines, tv, and the internet, that is ethical. Some of today's advertising in society is also unethical because it tends to target

certain groups of individuals-like children and teens-for manipulative reasons. For example, some clothing brands such as Levi's, L.E.I., and Apple Bottom jeans have celebrates such as Jessica Simpson and models such as Tyra Banks modeling their low rise jeans just to get

teenage girls to buy their jeans. This could be a good thing, but it is also unethical because when these celebrates model jeans brands such as L.E.I. and Apple Bottom, it could also makes them look a sex symbol and very distasteful. The same is for when certain catalogs such as

Victoria's Secrets and Adam's and Eve's displays their lingerie in magazines and billboards and encourages teenage girls to buy thier lingerie.

Some of the other advertising out there in society that is unethical lies in the movie and sex industry. Take some of the the movies like "Hustle and Flow", "New Jack City", and "Sugar Hill".

These kinds of movies promote violence and are very offensive, but sells and makes millions because a lot of teenagers want to be like and protray some of the actors in these movies. Some of the advertising used to encourage teens to buy music like hip hop and rap shows pictures of men dressed like gangsters and women dressed in thongs and very vulgar clothing. Although this kind of advertising sells because many teens buy this music to be like many of these rappers, it is very unethical because this kind of advertising portrays black men as bad role models and women as sex vixens and sex objects.

Lastly, teens are also targeted by the advertising of cell phones and ipods. There are many companies that sell cell phones and ipods, such as Sansung, that teenagers don't need, but these companies still advertise them on television and the internet to get teens to buy them, which increases the sales on cell phones and ipods. This is unethical because the companies that sell these cell phones and ipods are more concerned with their business than whether the phones or the ipods that they are selling to teens may become defective after they buy them.

DKNY IDENTITY

DKNY's Identity
In this blog, I am analyzing and talking about one of the most distinctive clothing brands,DKNY.DKNY, the brand known as Donna Karan New York, is one the most well known, distinctive,exciting clothing brands known to fashion history. DKNY is a brand that not only createsapparel for women, but for men as well. The DKNY brand also creates underwear,perfume and colonge, lingerie, jeans and watches. DKNY, founded by Donna Karan inthe 1980's, is a brand that is known to be very classy and conservative-the way thatDonna Karan wanted people wanted people to view her clothing brand. Today, DKNYstill same identity and brand image-but her clothing brand has more class and styleto it. Donna Karan also wants people to see her brand is all about style, sophistication,and class. Although DKNY is not well known all around the world, it is one of the hottestclothing brands in America. When I think of Donna Karan, I think of a woman who hasa lot of sophistication, class, and is a "diva of style". Not only do I like her, but I lookup to her, like some people that I know, like people in my family, like my mother, mysisters, some of my relatives, and friends. DKNY is also a very special icon that a lot ofpeople will always remember, because it shows that Donna Karan, as well as DKNYherself, is very bold and classy. DKNY's value proposition is to "cater to and pleasethe customer so to make sure that they are satisfied with what they get and feelgood about themselves". Not only does the DKNY brand sells its clothes in storesall across America in states like New York and California, but also DKNY caters itsits business all across the world in countries like Paris, Milan, and Italy.