Superbowl ads

The Superbowl is one of the one of the most important events of the year, and most people value it like they value holidays, such as Thanksgiving and Christmas. At this time of the year, a lot of people get loose, like teenagers and college students, and get drunk and have parties. Because the Superbowl is such an important event, TV networks such as FOX and NBC, do not mind spending money on 30-second superbowl ads because they know that they will attract a lot of people's attention. Since Superbowl ads mainly advertise on television, the audience that these superbowl ads are targeted towards are young people, between the ages of 18-39. This audience of people love to have fun, are in college, and love to watch television. The people who sponsor these superbowl ads usually pay over 20,000,000 for a 30-second ad on the Superbowl because a lot of people will watch these ads, and the price of inflation on these ads increase, plus, a lot of people watch TV between 4:00 and 8:00pm. The Superbowl will become more popular because, if 25% of the targeted audience watch these ads at least six times a week, it will become a success.

L.L. Cool J For Swagger Body Spray by Old Spice: Positive pr or negative pr?

L. L. Cool J, the main endorser for Swagger body spray, by by old spice, is getting a lot of of positive pr from the brand's pr and the public. One of the reasons why Swagger is getting positive pr is because a lot of male consumers, esecially young teenage men, are already aware of this brand, plus, because L.L.Cool J is getting a lot of positive pr, this is really helping his brand value. One, because L.L. Cool endorsed this body spray for old spice, this brand is getting a lot of publicity. Take product releases, for example. Swagger body spraty is published in many magazines, such as GQ and The Source. The executive statement releases that the Old Spice PR

agency quoted were good because the future sales of Swagger body spray were great, the target market for this brand is looking great, also because a lot of men want to buy this kind of body spray, although the views on the economy are not that great. Plus, the PR agency for Old Spice does many feature articles for Swagger body spray, such as television commercials, billboards, and videos on Youtube.

Emporio Armani Diamonds perfume vs. Loreal Infallible Lipstick; which ad campaign has a better message of sex appeal?

The ad campaign for Emporio Armani Diamonds perfume is very sexy, and so is the ad campaign for Loreal infallible lipstick. But which ad has more sex appeal? The Emporio Armani Diamonds perfume ad campaign, which was endorsed by Beyonce , sends out a message of sex appeal that this perfume is so irresistible and sexy, "can you resist it?"This kind of sex appeal will motivate many women to buy this perfume. Plus, this perfume smells so good and sexy, that it will even entise a man to buy it for his girlfriend or wife.

The ad campaign for Loreal infallible lipstick, which was endorsed by Milla Jovovich, is also very sexy. This kind of ad sends out the message that this kind of lipstick is so infallible that it will "never fail." Plus, if this lipstick looks sexy on Milla Jovovich, then it will look sexy on anybody else. Of both ad campaigns, I think that the ad campaign for Emporio Armani Diamonds perfume is sexier than the ad campaign for Loreal infallible lipstick because the Emporio Armani ad camapign was endorsed by one of the world's sexiest celebrities, Beyonce.

Message Appeal

One ad that appeals to me was an ad that I saw in the November 2008 issue of Marie Claire magazine that showed Beyonce holding a bottle of Emporio Armani Diamonds intense colonge. I like this ad because it sends a message of sex appeal, that this kind of colonge is irresistible,

"can you resist?", which will motivate men to buy this colonge, plus Beyonce endorsed this ad.

Another ad that appealed to me was another ad that I saw in the November issue of Marie Claire magazine that had celebrity actress Halle Berry endorsing the ad for Revlon Colorstay Mineral

Lipglaze. I like this ad also because it showed a little sex appeal, because Halle Berry is very sexy, and I believe that this product can make me look sexy, too. There are also some ads that don't appeal to me, like an ad that I saw in an issue of Elle magazine for Bluefly.com, which showed a naked woman in an airport around other people. This ad does have a little of sex

appeal, which could get any man to go through Bluefly.com to go to Paris, but I don't like this

ad because it showed too much nudity. Another ad that I don't like was an ad that I saw in an

issue of Elle magazine for Natural American Spirit cigarettes. I don't like this ad because I

think that it is unethical; it is sending out the message to people that cigarettes are healthy

to smoke and that it is okay to smoke cigarettes, when it really is not.

Creative brief for the Dove essentials ad

• This blog is about how the Dove essentials ad came into effect. The project that an advertising agency wanted to achieve for the Dove brand some years ago was to introduce a new version of Dove products, a line of beauty products called the Dove essentials products. The Dove essentials products, especially the hair products (shampoos and conditioner) and soaps, receive plenty of competition to other care brands, such as Pantene and Suave, and recieve better sales than Suave and Pantene because many females of the Asian, Caucasian, and Latino race love to use these kinds of products.


• The audience that the Dove essentials ad campaign is trying to target is mainly of the female gender, ages 15-55, of any race (especially Asian, African American and Caucasian). These people are very educated and have a college degree. They are employed, work hard and earn an income of at least $30,000 a year. These people are into looking and feeling beautiful, so they do not mind spending a little extra money on beauty products that are of superb quality.


• The objective of this ad campaign is that they want to convince the consumers that the Dove essential products are of good quality and want to change the consumer's perceptions that the Dove essentials are expensive when they are really not.


• The message that this campaign wants to send to its audience is that the Dove essentials products are of the best quality and that they will feel beautiful when they start using them.


• The median that this campaign will use to reach its audience are television commercials, OOT advertising, and magazine ads.

Out of Home Advertising (OOH)

This blog talks about the many kinds of out of home (OOH) advertising that I have seen. Some of the kinds of OOH advertising that I have seen are the signs outside on the interstate highway, like the signs ahead that will tell you where the next upcoming stops are for restauarants, such as McDonald's, Wendy's, or IHOP. Some of these signs on the highway will also tell you where the nearest hotels or gas stations are. Other kinds of OOH advertising that I have seen are the big, huge signs that I have seen at shopping centers and malls, like at the West Wendover shopping center, where they have these nice signs for stores such as Kohl's, Old Navy, Ross, and Payless shoe source. Some businesses put these signs together into one big sign so that they can attract consumers to shop there.

Some other kinds of OOH advertising that I have noticed are that some businesses and companies put their company logo on trucks or cars, like Wal Mart, Fed Ex, and Kmart. Other types of OOH advertising that I have seen are at supermarkets and restaurants, like Food Lion, McDonalds and Wendy's, where the employees wear short-sleeved shirts that has the company's logo on it.

Positioning for Flat Earth

I saw the commercial for Flat Earth chips and I agree with the positioning for this brand because, although I have never tasted this product, I believe that they are good, and it is a good thing that there is a product that is very delicious and nutritious at the same time. Plus, they have a half-serving vegetables and fruits in every chip. The target market for this brand actually love these chips because they come in a wide variety of flavors, such as Farmland Cheddar and Apple Cinnamon Grove,and they contain fruit and vegetable flavors.They are also very healthy for you because they contain a nice amount of nutrients, such as Calcium. If I would change the positioning for this brand, I would send out the message to consumers that Flat Earth chips are better for you than most other chips, and they are healthier for you. I liked the Flat Earth commercial and it was cute because the pig was flying out of the house with wings on its back. If this brand was positioned to college-going women, I would suggest that the company pay a visit to college campuses and set up booths with Flat Earth products and have college women try their products. This company should also put their products on college websities and put their brand products in college marketplaces on college campuses all across the country.

Ethics in Advertising

Today, there is plenty of advertising in society, like ads in magazines, tv, and the internet, that is ethical. Some of today's advertising in society is also unethical because it tends to target

certain groups of individuals-like children and teens-for manipulative reasons. For example, some clothing brands such as Levi's, L.E.I., and Apple Bottom jeans have celebrates such as Jessica Simpson and models such as Tyra Banks modeling their low rise jeans just to get

teenage girls to buy their jeans. This could be a good thing, but it is also unethical because when these celebrates model jeans brands such as L.E.I. and Apple Bottom, it could also makes them look a sex symbol and very distasteful. The same is for when certain catalogs such as

Victoria's Secrets and Adam's and Eve's displays their lingerie in magazines and billboards and encourages teenage girls to buy thier lingerie.

Some of the other advertising out there in society that is unethical lies in the movie and sex industry. Take some of the the movies like "Hustle and Flow", "New Jack City", and "Sugar Hill".

These kinds of movies promote violence and are very offensive, but sells and makes millions because a lot of teenagers want to be like and protray some of the actors in these movies. Some of the advertising used to encourage teens to buy music like hip hop and rap shows pictures of men dressed like gangsters and women dressed in thongs and very vulgar clothing. Although this kind of advertising sells because many teens buy this music to be like many of these rappers, it is very unethical because this kind of advertising portrays black men as bad role models and women as sex vixens and sex objects.

Lastly, teens are also targeted by the advertising of cell phones and ipods. There are many companies that sell cell phones and ipods, such as Sansung, that teenagers don't need, but these companies still advertise them on television and the internet to get teens to buy them, which increases the sales on cell phones and ipods. This is unethical because the companies that sell these cell phones and ipods are more concerned with their business than whether the phones or the ipods that they are selling to teens may become defective after they buy them.

DKNY IDENTITY

DKNY's Identity
In this blog, I am analyzing and talking about one of the most distinctive clothing brands,DKNY.DKNY, the brand known as Donna Karan New York, is one the most well known, distinctive,exciting clothing brands known to fashion history. DKNY is a brand that not only createsapparel for women, but for men as well. The DKNY brand also creates underwear,perfume and colonge, lingerie, jeans and watches. DKNY, founded by Donna Karan inthe 1980's, is a brand that is known to be very classy and conservative-the way thatDonna Karan wanted people wanted people to view her clothing brand. Today, DKNYstill same identity and brand image-but her clothing brand has more class and styleto it. Donna Karan also wants people to see her brand is all about style, sophistication,and class. Although DKNY is not well known all around the world, it is one of the hottestclothing brands in America. When I think of Donna Karan, I think of a woman who hasa lot of sophistication, class, and is a "diva of style". Not only do I like her, but I lookup to her, like some people that I know, like people in my family, like my mother, mysisters, some of my relatives, and friends. DKNY is also a very special icon that a lot ofpeople will always remember, because it shows that Donna Karan, as well as DKNYherself, is very bold and classy. DKNY's value proposition is to "cater to and pleasethe customer so to make sure that they are satisfied with what they get and feelgood about themselves". Not only does the DKNY brand sells its clothes in storesall across America in states like New York and California, but also DKNY caters itsits business all across the world in countries like Paris, Milan, and Italy.

A sunny day

This is a picture showing how I feel at some times and the type of person that I am-cheerful,sunny, and happy.