Superbowl ads

The Superbowl is one of the one of the most important events of the year, and most people value it like they value holidays, such as Thanksgiving and Christmas. At this time of the year, a lot of people get loose, like teenagers and college students, and get drunk and have parties. Because the Superbowl is such an important event, TV networks such as FOX and NBC, do not mind spending money on 30-second superbowl ads because they know that they will attract a lot of people's attention. Since Superbowl ads mainly advertise on television, the audience that these superbowl ads are targeted towards are young people, between the ages of 18-39. This audience of people love to have fun, are in college, and love to watch television. The people who sponsor these superbowl ads usually pay over 20,000,000 for a 30-second ad on the Superbowl because a lot of people will watch these ads, and the price of inflation on these ads increase, plus, a lot of people watch TV between 4:00 and 8:00pm. The Superbowl will become more popular because, if 25% of the targeted audience watch these ads at least six times a week, it will become a success.

L.L. Cool J For Swagger Body Spray by Old Spice: Positive pr or negative pr?

L. L. Cool J, the main endorser for Swagger body spray, by by old spice, is getting a lot of of positive pr from the brand's pr and the public. One of the reasons why Swagger is getting positive pr is because a lot of male consumers, esecially young teenage men, are already aware of this brand, plus, because L.L.Cool J is getting a lot of positive pr, this is really helping his brand value. One, because L.L. Cool endorsed this body spray for old spice, this brand is getting a lot of publicity. Take product releases, for example. Swagger body spraty is published in many magazines, such as GQ and The Source. The executive statement releases that the Old Spice PR

agency quoted were good because the future sales of Swagger body spray were great, the target market for this brand is looking great, also because a lot of men want to buy this kind of body spray, although the views on the economy are not that great. Plus, the PR agency for Old Spice does many feature articles for Swagger body spray, such as television commercials, billboards, and videos on Youtube.

Emporio Armani Diamonds perfume vs. Loreal Infallible Lipstick; which ad campaign has a better message of sex appeal?

The ad campaign for Emporio Armani Diamonds perfume is very sexy, and so is the ad campaign for Loreal infallible lipstick. But which ad has more sex appeal? The Emporio Armani Diamonds perfume ad campaign, which was endorsed by Beyonce , sends out a message of sex appeal that this perfume is so irresistible and sexy, "can you resist it?"This kind of sex appeal will motivate many women to buy this perfume. Plus, this perfume smells so good and sexy, that it will even entise a man to buy it for his girlfriend or wife.

The ad campaign for Loreal infallible lipstick, which was endorsed by Milla Jovovich, is also very sexy. This kind of ad sends out the message that this kind of lipstick is so infallible that it will "never fail." Plus, if this lipstick looks sexy on Milla Jovovich, then it will look sexy on anybody else. Of both ad campaigns, I think that the ad campaign for Emporio Armani Diamonds perfume is sexier than the ad campaign for Loreal infallible lipstick because the Emporio Armani ad camapign was endorsed by one of the world's sexiest celebrities, Beyonce.

Message Appeal

One ad that appeals to me was an ad that I saw in the November 2008 issue of Marie Claire magazine that showed Beyonce holding a bottle of Emporio Armani Diamonds intense colonge. I like this ad because it sends a message of sex appeal, that this kind of colonge is irresistible,

"can you resist?", which will motivate men to buy this colonge, plus Beyonce endorsed this ad.

Another ad that appealed to me was another ad that I saw in the November issue of Marie Claire magazine that had celebrity actress Halle Berry endorsing the ad for Revlon Colorstay Mineral

Lipglaze. I like this ad also because it showed a little sex appeal, because Halle Berry is very sexy, and I believe that this product can make me look sexy, too. There are also some ads that don't appeal to me, like an ad that I saw in an issue of Elle magazine for Bluefly.com, which showed a naked woman in an airport around other people. This ad does have a little of sex

appeal, which could get any man to go through Bluefly.com to go to Paris, but I don't like this

ad because it showed too much nudity. Another ad that I don't like was an ad that I saw in an

issue of Elle magazine for Natural American Spirit cigarettes. I don't like this ad because I

think that it is unethical; it is sending out the message to people that cigarettes are healthy

to smoke and that it is okay to smoke cigarettes, when it really is not.